How to Sell on Facebook & Instagram: through Meta Ads

Hey GrowthVox Gang!

Let’s cut to the chase.

Forget SEO. Meta ads (formerly Facebook and Instagram ads) are game-changers. Don’t just take my word for it—here are three real-world businesses crushing it with just Meta ads:

• Gymshark scaled from a small startup to a billion-dollar fitness brand thanks to targeted Facebook and Instagram ads​.

• MVMT used Meta Ads to build a direct-to-consumer watch business, driving $90 million in revenue before being acquired​.

• HiSmile generated over $40 million by relying solely on Facebook and Instagram ads, with a focus on viral video content​

Impressive, right?

You can do this too at any level—whether you’re selling services, products, or even coaching programs. The beauty of Meta ads is their targeting power and the ROI you can achieve when done right. It’s one of the fastest ways to get in front of your ideal audience, scale your business, and drive consistent revenue.

How You Can do it in six simple steps:

1. Pick the Right Objective

• Create your meta business account on Facebook and add a new campaign. Are you looking for conversions, traffic, or engagement? Start with what matters most to your business right now.

2. Laser-Target Your Audience

• Create a highly-specific audience. Define their age, location, interests, behaviors, and even income levels. The more precise, the better your ad performance will be.

3. Craft Scroll-Stopping Creative

• Use eye-catching visuals and punchy headlines that speak directly to your audience’s pain points or desires. Video ads often perform better, so consider making short, impactful clips.

4. Write Killer Ad Copy

• Keep it clear, direct, and benefit-focused. Address a problem your target audience faces, then offer your product or service as the solution. Add a strong call-to-action (CTA) like "Shop Now" or "Learn More."

• Test, Test, Test!

• Run multiple versions of your ads to see what resonates. Experiment with different copy, images, and audiences. Let the data tell you what works best.

5. Optimize Your Campaigns

• After running your ads for a few days, check the performance metrics. Optimize your budget by allocating more spend to high-performing ads and cutting the underperformers.

6. Scale What Works

• Once you find the winning ad combo, increase the budget gradually and start scaling your campaigns to reach a larger audience without blowing your ROI.

It’s that simple!

If you’re not leveraging Meta ads yet, now’s the time to jump in and start driving measurable results for your business.

Ready to launch your own profitable Meta ad campaign? Let my team handle it for you- reach out today and start scaling your business!!

Special Announcement: GrowthVox subscribers gets a 20% discount for working with me. Ask your discounted price and project proposal at [email protected] 

To your success,

Ayush Tanwal
Team GrowthVox